When your platform users aren't developers

Platform teams are facing an unexpected challenge: AI has blurred the line between "developer" and "non-developer," and it is unclear how to respond. Marketing is building campaign tools. Finance is creating pipelines. Operations is automating workflows. These users create real value, but they also raise real questions. In this talk, Eleanor Millman explores the tensions platform teams must navigate. How do they balance enablement with security? What training makes sense for non-software engineers? Who owns internal tools when roles are unclear? Could this challenge be an opportunity not just for platform adoption, but for bringing diverse perspectives to internal product development? Through real examples, she offers an honest look at a challenge many platform teams are facing.