The O11y evolution: From rookie to mega

Alert fatigue is burning out on-call teams, and buying expensive monitoring tools will not fix a broken alerting culture. Most organizations do not suffer from a lack of tooling; they suffer from a lack of discipline.

In this talk, the speakers will present a simple four-question algorithm to eliminate alert noise and ensure every alert is actionable, urgent, requires human intervention, and is focused on a real problem. Attendees will see how applying this approach can reduce alert volume by 50% while increasing confidence in on-call signals.

They will explain why "You Build It, You Run It" creates the essential feedback loop that drives better alert quality, and why observability fundamentals, logging, metrics, and tracing, must come before vendor evaluations.