The carrot, not the stick: How we achieved 90% voluntary adoption in a brownfield enterprise

Building a platform is easy; getting developers to use it is the hard part. In this talk, Abhinav explores how to move past the "mandate resentment" that kills most enterprise platform initiatives. The session dives into specific product management techniques used to win over skeptical senior engineers in a brownfield environment. Attendees learn how features were prioritized based on actual developer friction points and how "golden paths" were designed to be better than the "DIY" alternative so teams migrated voluntarily.

Key takeaways include:
• Defining and measuring "developer joy" versus DORA metrics
• How to implement an "inner-sourcing" model so developers can contribute back to the platform
• Strategies for managing the "off-ramp"