More than code: How to win your internal customers

Jen Devonshire shares a story of organizational and cultural transformation. She discusses why even the best internal platform will not sell itself and how her team moved developers from legacy infrastructure to a modern, self-service model. The biggest hurdles were not technical, but human. To drive adoption, her team had to learn to package and position their platform as a product, becoming product managers, marketers, and salespeople. This story highlights the key lessons her team learned, including how to:

• Treat internal developers as customers to guarantee adoption.
• Build essential product and marketing skills within a technical team.
• Navigate resistance when developers do not want to "own" their services.
• Secure stakeholder buy-in to prevent debt and ensure project survival.