Making multi-tenant deployments boring and fun

Karl explains how his team moved from manual Pulumi deployments to one-click operations and made the process engaging along the way.

It began with what they called "deployment roulette": too many manual steps and too much room for human error. Over 14 months, they built a self-service control plane that developers actually want to use.

Key takeaways:
• Why treating internal platforms as products drives adoption
• How gamification, including achievements, animations, and trivia, reduces deployment anxiety
• Patterns for scaling to 10+ tenants without adding manual work
• What worked, what failed, and what they would do differently

This talk is for anyone building internal platforms and wondering how to get their team to actually use them.