Robert Hoffmann is a Senior Solutions Architect at AWS, where he supports some of the world’s leading retail brands in their cloud modernization efforts. Prior to AWS, he worked with market-leading smart device and telecommunications companies, where he was an early pioneer of cloud-native applications in the early days of Docker and Kubernetes. Robert is deeply passionate about observability, infrastructure as code, and enhancing developer productivity, and frequently holds workshops on helping customers get the most value out of their Platform Engineering initiatives.