Building a developer platform is only part of the challenge; ensuring developers actually use and value it is another. At Serko, Darshit Pandya and his team launched self-service tooling and automation through a CLI interface, but adoption lagged. Instead of guessing what was wrong, they initiated a structured experiment to uncover the root causes of developer hesitation. This talk outlines how the team gathered direct feedback, analyzed developer pain points, and prioritized improvements based on actual user experience rather than assumptions. Pandya shares the process of identifying friction within the platform, tracking developer satisfaction, and iteratively enhancing the platform to align more closely with developer expectations. Through this story, attendees will gain practical strategies for boosting platform engagement, including how to embed feedback loops into platform development, apply data to decision-making, and foster a culture of continuous improvement.