Platform engineering offers a unique advantage: direct access to its users - developers. At DraftKings, Jesuraj and Nechyporuk have embraced a customer-first approach, treating developers as valued stakeholders in the platform journey. In this talk, they share how their team gathers insights through a range of engagement methods, from one-on-one interviews to data-driven feedback loops, ensuring that platform features align with real developer needs. Attendees will learn how these insights inform platform decisions, improve adoption, and foster a more collaborative relationship between development and platform teams. The session provides actionable strategies for integrating customer feedback into platform development, helping teams build more relevant and effective internal tools.