Platform teams often struggle with prioritization, especially when balancing broad developer needs across the software development lifecycle with more specialized technical requirements. At SiriusXM, this challenge led to the creation of a data-driven framework that helps platform engineering teams evaluate and rank work using a blend of business context and developer feedback. In this session, Eleanor Millman will walk through the evolution of this prioritization model and how it has been applied to more than 200 platform projects. She will detail the seven impact factors used to measure project value, additional variables that influence decision-making, and upcoming improvements, including benchmark development. Attendees will learn how data can guide prioritization across diverse engineering demands, and how a structured, transparent framework can drive alignment, reduce ambiguity, and increase confidence in roadmap decisions.