In this talk, Carly Ayres discusses how platform engineering teams can use narrative strategies to transform complex technical concepts into engaging and accessible stories. Drawing from her experience running Figma's Shortcut blog, where technical content ranges from horizontal sharding to design systems, she demonstrates how storytelling can boost platform adoption and engagement. Attendees will learn how to craft compelling narratives that make intricate topics easier to understand and resonate with diverse audiences, strengthening both documentation and internal engineering cultures.