How, why, and when to productify your platform
This session explores the key considerations in productifying a platform, from branding to adoption, and how to ensure that the excitement surrounding your platform is genuine and not forced.
As a platform gains traction, it’s tempting to give it a name, brand, and mascot. However, branding alone won't drive adoption: what truly matters is when the platform has already proven its value and gained user buy-in. In this talk, Øystein Hagen Blixhavn shares his experience in the journey of productifying a platform, emphasizing the crucial factors to consider before launching a logo competition.
Blixhavn will discuss the importance of timing and momentum in branding, highlighting that the real opportunity comes when users are already engaged and see value in the platform. This session will provide practical insights on how, why, and when to productify your platform, ensuring that the excitement around it is authentic and leads to sustained adoption.
Blixhavn will discuss the importance of timing and momentum in branding, highlighting that the real opportunity comes when users are already engaged and see value in the platform. This session will provide practical insights on how, why, and when to productify your platform, ensuring that the excitement around it is authentic and leads to sustained adoption.
How, why, and when to productify your platform
This session explores the key considerations in productifying a platform, from branding to adoption, and how to ensure that the excitement surrounding your platform is genuine and not forced.
Presented by
Panelist
Panelist
Panelist
Moderator
Øystein Hagen Blixhavn
Principal Expert and Platform Advocate, Omegapoint Norge
As a platform gains traction, it’s tempting to give it a name, brand, and mascot. However, branding alone won't drive adoption: what truly matters is when the platform has already proven its value and gained user buy-in. In this talk, Øystein Hagen Blixhavn shares his experience in the journey of productifying a platform, emphasizing the crucial factors to consider before launching a logo competition.
Blixhavn will discuss the importance of timing and momentum in branding, highlighting that the real opportunity comes when users are already engaged and see value in the platform. This session will provide practical insights on how, why, and when to productify your platform, ensuring that the excitement around it is authentic and leads to sustained adoption.
Blixhavn will discuss the importance of timing and momentum in branding, highlighting that the real opportunity comes when users are already engaged and see value in the platform. This session will provide practical insights on how, why, and when to productify your platform, ensuring that the excitement around it is authentic and leads to sustained adoption.
How, why, and when to productify your platform
This session explores the key considerations in productifying a platform, from branding to adoption, and how to ensure that the excitement surrounding your platform is genuine and not forced.
Presented by
As a platform gains traction, it’s tempting to give it a name, brand, and mascot. However, branding alone won't drive adoption: what truly matters is when the platform has already proven its value and gained user buy-in. In this talk, Øystein Hagen Blixhavn shares his experience in the journey of productifying a platform, emphasizing the crucial factors to consider before launching a logo competition.
Blixhavn will discuss the importance of timing and momentum in branding, highlighting that the real opportunity comes when users are already engaged and see value in the platform. This session will provide practical insights on how, why, and when to productify your platform, ensuring that the excitement around it is authentic and leads to sustained adoption.
Blixhavn will discuss the importance of timing and momentum in branding, highlighting that the real opportunity comes when users are already engaged and see value in the platform. This session will provide practical insights on how, why, and when to productify your platform, ensuring that the excitement around it is authentic and leads to sustained adoption.
How, why, and when to productify your platform
This session explores the key considerations in productifying a platform, from branding to adoption, and how to ensure that the excitement surrounding your platform is genuine and not forced.
Presented by
Host
Øystein Hagen Blixhavn
Principal Expert and Platform Advocate, Omegapoint Norge
Panelist
Panelist
Panelist
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