As a platform gains traction, it’s tempting to give it a name, brand, and mascot. However, branding alone won't drive adoption: what truly matters is when the platform has already proven its value and gained user buy-in. In this talk, Øystein Hagen Blixhavn shares his experience in the journey of productifying a platform, emphasizing the crucial factors to consider before launching a logo competition.
Blixhavn will discuss the importance of timing and momentum in branding, highlighting that the real opportunity comes when users are already engaged and see value in the platform. This session will provide practical insights on how, why, and when to productify your platform, ensuring that the excitement around it is authentic and leads to sustained adoption.