Despite strong intentions to solve developer pain points, many platform engineering teams struggle with low adoption of their internal platforms. In this session, Fatima Ahmed shares insights drawn from research and real-world examples collected through her work with Gartner clients to address this challenge head-on. Ahmed outlines what sets high-performing platform teams apart, emphasizing the importance of developer-centric design and continuous engagement. She highlights specific approaches teams have used to better align platform capabilities with developer workflows, demonstrate measurable value, and secure continued organizational support. This talk will provide actionable guidance for platform teams aiming to create tools and services that developers not only need, but actually want to use.