Brevo’s platform team faced a challenge of overwhelming alert volumes, making traditional reactive monitoring unsustainable. The solution required more than just better tooling: it needed a shift in mindset. By adopting Monitoring as Code, the team implemented structured workflows that reduced alert noise by 65%, allowing for a more focused and efficient operational approach. However, the technical changes were just the beginning. The real challenge lay in aligning engineers, SREs, and leadership around a new philosophy of alerting, fostering a sense of accountability and ownership. This talk will examine how treating alerting as a product drove company-wide transformation and converted noise into valuable, actionable insights. Key takeaways include the introduction of new alerting guidelines, the reduction of alert noise, the advocacy of proactive monitoring, and the cultural shifts that enabled these improvements.