Platforms: Defying the laws of IT physics

Developer platforms promise to defy the IT laws of physics: they boost innovation through harmonization; they speed up development while assuring compliance; and they reduce cognitive load without restricting choice. As one would guess, building such an in-house platform, or even deploying one, is far from easy. This talk reflects on a decade of building platforms and reveals why platform design has much to do with fruit salads and submarines.