Imagine you've built the platform of your dreams. An internal developer platform with beautiful abstractions that don't just save you time, but makes it easier for you to innovate. Great, right?
You then go to share it with the world. You send a note in the company-wide slack channel that your platform is open for business. Then... crickets.
As it turns out, "build it and they will come" isn't a viable product strategy. In fact, one of the biggest failure modes of developer platforms is the lack of adoption. How do you avoid this fate? In this talk, learn how to use basic product management techniques to achieve voluntary adoption.