Platform Stories
Keynote
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June 10th

When can you afford a platform?

Everyone is building platforms these days, or at least it feels that way. At realestate.com.au, Australia's leading residential property website, we’ve been on this journey for many years.

Rapid growth early on led to a divergent and often duplicated technology ecosystem as we prioritised moving fast. This worked well for us, until it didn't. Then we made deliberate choices to invest in platforms.

This talk will share our story as we scaled, highlighting:

  • The right time to start and how to get buy in
  • Ways to measure platform benefit and ROI
  • How to reach market fit sooner

Hindsight is 20/20, as they say, so hopefully this talk can help you identify when and how to start exploring platforms on a smaller budget than you might think.

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